In Thailand, facial hair has traditionally been seen through a different cultural lens compared to many Western countries.
For decades, a clean-shaven face was the norm, particularly in professional and formal settings. Older generations viewed beards and mustaches as unkempt or even as a sign of poor hygiene.
But in recent years, urban trends and global fashion influences have slowly reshaped Thailand’s perspective on facial hair.
Historically, facial hair was rare among Thai men. Many believed that a clean-shaven face represented respectability and cleanliness, values deeply embedded in Thai culture.
In professional environments, especially in teaching or corporate positions, having a beard or mustache was often frowned upon.
A 2007 anecdote recounted by a foreign teacher in Thailand highlighted this cultural norm. Upon returning to work with a short beard, he was told by a colleague, “You can’t do that,” as it was seen as inappropriate for his role as a teacher.
This traditional view equated facial hair with rebellion or an unprofessional appearance, something that Thai society avoided in public life.
However, times are changing. In metropolitan areas such as Bangkok, younger generations are embracing more diverse grooming styles.
Influenced by Western pop culture and international fashion trends, Thai men are beginning to experiment with beards, goatees, and mustaches.
While full beards remain less common, the neatly trimmed goatee or mustache is becoming more accepted, particularly among younger men in creative fields or the entertainment industry.
An interesting dimension to this change is how facial hair is perceived across different regions in Thailand.
In the southern provinces, which have a higher Muslim population, beards are more commonly worn and accepted, given their cultural and religious significance.
This regional difference shows that facial hair can carry various meanings depending on social, cultural, and religious contexts.
Yet, the shift toward facial hair in urban areas is not entirely free from criticism. Some still associate beards with older, rural men or believe they detract from a polished appearance.
There remains a strong preference for the clean-shaven look in more traditional industries, particularly among the older generation, who are more resistant to change.
Thai celebrities and influencers have played a role in this gradual shift. Some prominent figures in entertainment have embraced facial hair, contributing to its growing popularity.
Younger generations, especially those who follow international fashion trends, find it increasingly acceptable to sport well-groomed facial hair.
However, it’s still uncommon to see fully grown, thick beards as part of mainstream Thai fashion.
Ultimately, Thailand’s view on facial hair is evolving. While cultural norms still favor the clean-shaven look, the younger generation’s embrace of global trends is slowly changing perceptions.
As more men experiment with facial hair in cities, and as international fashion continues to influence Thai style, the traditional view of beards and mustaches as “unprofessional” may continue to fade.