Finding apartments has become relatively easy in the last few years, thanks to easy online searches. However, the market has become quite competitive for apartments, and getting closer to potential tenants requires hard work.
One of the most effective strategies is optimizing your Google My Business listing. If you have your online presence sorted, things can fall into place quickly. This is why you need to buy Google reviews first and then work on Google My Business optimization.
If you are thinking how to get started with it, then we have it all covered in this post. Below we discuss all the essential strategies that can help optimize your apartment’s Google My Business Listing and get ahead of the competition.
Strategies to Optimize Google My Business for Your Apartment
Whether you are opening a new apartment or wanting to boost performance of an existing one, optimizing your Google My Business listing is a must for gaining online visibility.
Thus, below we have listed all the strategiesthat can assist you in optimizing your GMB account for your apartment:
1. Verify Your Google My Business Listing
The first key step is to claim ownership of your property’s address on Google My Business. To do so, search for your complex name or address in the GMB portal for claiming the respective business.
Google will then ask you to verify that you are associated with the property by phone or postcard.
It is essential to complete this verification process, as unverified listings have limited functionality and are regarded as less credible by Google.
Managers cannot access features to engage tenants or monitor performance metrics without verification. Verifying immediately establishes trust that the manager owns the community being represented.
2. Complete Your Business Profile
Once verified, fill out all relevant sections of the business profile. Inputting accurate details adequately conveys your complex to potential tenants.
Be sure to include the official apartment name, complete address including unit numbers, main office phone number that can be called directly, and website URL.
Also, provide business hours, noting special holiday schedules. A complete profile presents a polished image of your community and better equips tenants with necessary contact information during their housing search.
3. Choose Relevant Categories
Google allows selecting multiple categories, so identify the primary and secondary descriptors that match your property type.
For many complexes, Apartments are the primary category, while “Apartment Rental Agency” can be another one. Properly categorizing helps boost visibility, as your listing will appear in local searches for related query terms.
So, take time to pick classifications demonstrating your offerings to the target tenants. These optimize how online lookers can discover your apartment through intuitive keyword exploration on Google.
4. Add High-Quality Photos
Photography plays a big role in virtual apartment browsing, so include inviting images showcasing interior and exterior spaces.
Features like the parking garage, gym, pool, and playground should each get their own image. You need to ensure photos are clear and well-lit rather than low quality camera phone shots.
This level of visual representation engages viewers by emphasizing desirable amenities and the lifestyle your community provides. Make the tenants feel like they can picture living there even before an in-person tour through dynamic photos.
5. Encourage and Manage Reviews
Leveraging Google’s review system builds ratings that renters trust when comparing complexes. Send survey emails or texts to recent move-ins soliciting feedback and remind them to share on GMB.
Also consistently monitor for new reviews and respond quickly, thanking users and addressing any issues raised professionally. Ownership over the review process projects transparency and shows viewers management actively listens to residents.
Over time, this engagement strategically improves average star ratings, pointing more prospects toward lease signing.
6. Utilize Google Posts
Like on social media, create timely posts through GMB to keep your audience informed.
Through posts, you can announce upcoming events, share photos from a recent BBQ, and spotlight a newly renovated game room, as they are displayed directly on the profile to catch tenants’ eyes.
Always include a clear call-to-action button in each post, driving readers to your website or application. Interactive posts help position your complex as a fun community and stay top of mind for current and prospective tenants alike.
This form of strategic posting regularly maintains visibility that boosts occupancy.
7. Highlight Amenities and Features
Thoughtfully crafted descriptions about your property can make a big difference and make a sale.
So, you need to give proper detail about everything related to the apartment covering 24-hour fitness centers, resort-style pools, and smart home capabilities.
Make sure to add rich content that emphasizes exclusive community perks and conveniences as it sparks interest for seekers.
Final Take
Leveraging the power of Google My Business gives apartment managers an invaluable local search marketing channel for lead generation. By following optimization best practices as specified above, apartments can certainly complete their occupancy quickly.
These proven tactics can help you optimize your Google My Business Listing and get ahead of the competition. You can always seek assistance from companies like BuyReviewz for verified reviews that act as final trust factors for driving qualified tenants through doors. Good luck!